Functional IngredientsWhat are your marketing objectives?
The RTD beverage industry is a crowded industry with many variations of tea and coffee in a bottle. Market trends show that consumers are now making more informed choices when it comes to what they drink and functionality is a big one. Adding functionality including polyphenols, vitamins, or other supplements to your beverages can help to differentiate and help your product stand out on a busy store shelf.
Amelia Bay can help recommend options to choose from and help you ensure that the formulation is balanced to let the most optimal flavors shine through.